Virtual Production Glossary: Illustrated & Annotated by SHOWRUNNER

Artificial intelligence (AI) in Virtual Production

Written by The Virtual Production Glossary | Oct 7, 2022 5:34:34 AM

In virtual production, the nuances of Artificial intelligence (AI) take on special meaning. Here, we break down the definition to give you a starting point for how to contemplate AI's potential applications in filmmaking.

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Basic Definition:

What is Artificial intelligence (AI) in virtual production?

The usage of computers and algorithms to mimic the problem-solving and decision-making processes of humans. Artificial intelligence and machine learning techniques can process performance-capture data and apply it to a digital character with markedly different anatomy.

Artificial Intelligence has changed the world, and film production is no exception. Pixar has been using AI to remove noise, for example. Also, movies like Scorsese's The Irishman used old photos of its cast to train AI and produce amazing de-aging VFX. AI's contributions to the film world are discussed infrequently; its possibilities are unlimited, from the controversial AI scriptwriting to the efficiency of generating the Art Department's visual style guides or storyboards. 

Other AI uses in film production

  • Digital asset management
  • Marketing and distribution 
  • Video editing
  • Generating technology to create visual prompts
  • Optimization of animation processes

Here's a video by The A.I. Whisperer on how to generate A.I. animations for free